Imagine if… you viewed every day as a good day to dress up
Lisa Dawn is corporate lawyer and fashion blogger who is exploring, challenging and redefining fashion norms for professional women.
Lisa is showcasing her personal style journey through her fashion blog, A Chic Effect (“A.C.E.”). When Lisa joined the corporate world as an associate at a large law firm, she figured her days of creating awe-inspiring looks were numbered. Becoming a lawyer, though one of her biggest achievements seemed to come with such a limited style spectrum. As a woman who views every day as a good day to dress up, she was not thrilled about having to fit into an “office appropriate” box.
Rather than conform to a strict corporate dress code, Lisa began developing her own style and found that it’s still possible to feel sexy and express her personal style while also meeting clients, closing deals, and maintaining professional respect outside of the office.
Lisa was inspired to share her style journey through her blog because she desperately needed a creative outlet from the rigors of working as a young associate at a law firm. She says, “I found that the monotony of practicing corporate law was stifling my ability to be creative, so I decided a fashion blog would be a new way to challenge myself and inspire professional women to develop their own style in and out of the office.”
A.C.E. has been recognized by leading fashion blog designer Cleo Murnane, Founder and Creative Director of Project M Plus. “I get calls from bloggers every day. I think Lisa and her team have an incredible message for professional women, and the making for a very successful blog.” Houston Press profiled Lisa in “Five Things You Need to Know About Houston’s Newest Fashion Blogger”, and Fashion Bomb Daily described Lisa as “an inspiration for those women who feel fashion does not fit into their everyday lives.”
Despite the recent success of A.C.E, Lisa’s biggest challenge is finding enough time in the day to meet the demands of her day job as well as the demands that come with running a successful fashion blog. However, she is not one to back away from daunting endeavors and is determined to continue chasing and achieving her professional goals while inspiring women to love what they wear. She believes this idea is embodied in A.C.E.’s motto “Dream Big. Stay Chic. Be Unrealistic.”
Stay Connected to Lisa and A.C.E.:
Facebook: A Chic Effect
Pinterest: A Chic Effect